As we anticipate welcoming in a new year, we wanted to take a moment to pause and reflect on all that 2022 brought us. In between helping clients find that perfect engagement ring and creating custom pieces to celebrate our clients' important milestones, we launched new collections, honored our own milestones, and continued to build on our passion for creating beautiful, meaningful jewelry.
Each month was significant in its own way, leaving us grateful at the end of 2022 for a year that shone with brilliance.
After opening our 12 South location in December 2021, we celebrated our first full month at our new location, which was a dream come true! Having a location in 12 South has allowed us to make meaningful connections with even more of you!
This month we also launched our Mini Petite Cluster Necklace based off of our best-selling Petite Cluster Diamond Ring design.
In February, we launched The Love Collection. A collection of rings, charms, and stud earrings, these new products were created to celebrate your remarkable love story. Fun and playful, we love these heart-shaped pieces in diamonds and solid gold.
We stepped into March in a big and bold way with the launch of our Pavé Dome Ring. This stunning ring features a tapered design and 96 pavé set white diamonds.
To celebrate Easter, on April 8th we hosted a 12 South Easter Egg Hunt. We hid 10 Easter eggs around the 12 South neighborhood. Winners who found the eggs received a free Consider the Wldflwrs Bare Gold Stacker!
This month we also launched the Micro Birthstone Stud, which quickly became a CTWF favorite. With a 2mm colorful birthstone set into a solid gold martini setting, these graceful studs were created to tell your precious story.
We also launched The Cluster Variation Collection. This special heirloom collection features nine reimagined designs of our best-selling stackers and diamond rings, including everything from a Marquise Stacker to the Seed Baguette Stacker.
In May, we launched new one-of-a-kind Alternative Bridal Rings, perfect for the nontraditional bride. With six new rings unlike anything we had designed before, these Alternative Bridal rings were cluster designs and inspired by nature's beauty with a mix of gemstones and diamond shapes.
June marked the launch of our new Folio Variation Collection, which features beautiful bezel and diamond designs inspired by our original Folio Band. These rings make stunning wedding bands or are the perfect addition to your ring stack for a bit of added sparkle.
The month of July was a very special month as we celebrated our 9th birthday! We've come a long way since our Founder, Emily, began designing CTWF pieces out of a co-working space in Nashville in 2012. For our birthday celebration we served exclusive Wldflwr Ice Cream from our friends at Fryce Cream, handed out goodie bags with CTWF treats and surprises. Five lucky ladies received $50 CTWF gift cards, and one lucky person found a pair of 3mm Lab Grown Diamond Studs in her bag!
In August, New Signature Collection Engagement Rings launched. These new Signature Collection engagement ring settings are a gorgeous mix of traditional elements and modern texture. They are inspired by classic designs and some of our most popular diamond bands.
September saw the launch of new, unique Alternative Bridal Rings, showcasing seven more one-of-a-kind rings for the bride who prefers something less on the traditional side. Each ring is set with a unique diamond or distinctive gemstone -- two favorites included a salt and pepper diamond and a black diamond center stone.
October was a big month with three launches! We launched our sparkliest collection yet, The Tennis Collection, featuring tennis bracelets and tennis necklaces in both traditional and modern styles.
Our Emily Engagement Ring setting launched, inspired by Founder Emily's own bridal ring. With a hidden halo and a split shank design, this ring exudes modern charm.
We also launched the Jewelry Pocket Scrunchie—a scrunchie with a hidden zipper pocket to keep your ring or other jewelry safe amongst all your adventures!
We kicked off November with a Diamond Band Sale—we know how much you love them!
We launched even more one-of-a-kind Alternative Bridal Rings. These earth-mined rings feature some of our favorite solitaire and three stone engagement ring designs from our Signature Collection.
In the month of November we released the second edition of our Consider The Wldflwrs Newspaper, and we launched our very first candle—the Diamond Dust Candle. We even hid a diamond in a select few candles! For anyone who finds a diamond in their candle, we complimentarily set it into a Birthstone Stacker.
November is also the season of giving, so in that spirit we did a Black Friday promotion like never before!
- Spend $250+ and receive a FREE Jewelry Travel Case
- Spend $1,000+ and receive a FREE Jewelry Travel Case and a FREE pair of Micro Diamond Stud Earrings
- Spend $2,500+ and receive a FREE Jewelry Travel Case, a FREE pair of Micro Diamond Stud Earrings, and a FREE Mini Petite Cluster Necklace
For Giving Tuesday, we donated a percentage of our proceeds to the charity, Mother to Mother—a cause we are deeply passionate about.
Through the month of December, we helped you pick out holiday gifts for yourself and all of your loved ones with our gift guides and Seven Days of Gifting promotion where we had a fun new offer everyday.
We held a festive holiday party, Diamonds by Candlelight, at our 12 South location where we hosting a unique tasting experience for our guests. We served craft cocktails by Bar Magnolia and charcuterie cups from Culture + Co. We were joined by Ranger Station, and the first 25 guests received a goodie bag with CTWF favorites. One lucky winner even received a Diamond Bar Lariat!
All Year Round
Throughout the year we helped you create your dream engagement rings and stunning bridal stacks, and we were there to help you pick out fine jewelry to celebrate those special moments in your life.
What We're Looking Forward To in 2023
We are honored to continue to be a part of your story by creating beautiful, meaningful jewelry just for you! And we'll be sure to launch some brilliant, new collections and host a few more parties too! 2023 will also be a big milestone year as we celebrate our 10th birthday! We can't wait to continue celebrating you and all of your special moments. Cheers to 2023!